After the huge success of its retail formula in Roosendaal, bathroom and tile specialist Maxaro is expanding with a mega-showroom at The Wall in Utrecht. This is the company's response to a strong increase in consumer demand for more branches in the Netherlands. The mega-showroom in Utrecht will open in mid-February next year.
"We are increasingly being asked by consumers why there are not more branches. For us, that is an important signal that there is still a great audience to reach," said the management. "We have turned that signal into the realisation of a new mega-showroom in Utrecht."
The perfect location for Maxaro's growth ambitions
Shopping centre The Wall in Leidsche Rijn, located on the A2 motorway, proved to be the perfect location for Maxaro's growth ambitions. Its central location enables eleven million people to experience the unique shopping formula within one hour's travel time. The retail area also played an important role in choosing The Wall, with Maxaro promising its customers Choice, Experience and Attention. "A showroom of 4,500 m2 enables us to maximally fulfil our promises and thus enable customers in Utrecht and the surrounding area to succeed. We look forward to successfully implementing the shop concept within The Wall." The official opening of the second Maxaro store will take place in mid-February.
The new branch is an important step in the ambition to expand within the Netherlands. In addition to locations in Roosendaal and Utrecht, Maxaro aims to establish new mega showrooms elsewhere in the country in due course.
About Maxaro's success formula
Maxaro was founded in 2004 and has a strong success formula focused on in-house product development. To this end, Maxaro collaborates with more than a hundred different factories. In-house product development enables Maxaro to offer consumers a very wide range directly from stock. The quality products have surprisingly competitive prices.
Because Maxaro develops its own products, the company has all the knowledge needed to provide its customers with expert advice. Maxaro also works with a first-line service with a stock system that is unique in the Netherlands. This and the aforementioned focus on development give Maxaro a unique market position with its shop formula.